Along with the passage of time, parents have manifested a different attitude towards their children, trying to offer them everything they wanted in what concerns the toys. Therefore, the toy market is constantly expending, and the tough competition leads to the quality improvement of the toys...

Along with the passage of time, parents have manifested a different attitude towards their children, trying to offer them everything they wanted in what concerns the toys. Therefore, the toy market is constantly expending, and the tough competition leads to the quality improvement of the toys...

The marketing environment in which producers or retailers act consists of the totality of factors and forces that come under the immediate control of a production or retail company and that influence the maintenance or development of profitable relationships with customers [Balaure, 2002, p.76]....

Toate intreprinderile din zilele noastre, indiferent de domeniul in care acestea isi desfasoara activitatea, opereaza intr-un mediu de marketing ce se confrunta cu o serie de incertitudini. Astfel, pentru ca o intreprindere sa aiba succes pe o anumita piata, aceasta trebuie sa fie supusa in...

Over three decades the conditions under which teachers work have always been short of lending themselves to high quality education. Most of the present teachers in the townships do not have high quality education because the government at that time allocated minimal funds for the education of...

This paper presents the latest information on the Japanese marketing environment of structural lumber that is used for house construction. The demand for lumber has decreased, while the demand for structural laminated lumber has been rapidly increasing. The changes in end-users' requirements...

Purpose – The purpose of this paper is to provide a comprehensive perspective on social enterprise development, leading to enhanced understanding of the bottom of the pyramid (BOP) marketplace. Design/methodology/approach – General systems theory is applied to case studies drawn from the...

Research has confirmed that franchise systems may change over their lifetime. It is argued that changes to franchise systems may be the result of changes in the level of uncertainty they face in their environments. It therefore examines the developments that have occurred both in the state of...

Discusses how it is possible to anticipate social and technological changes and use them to create a competitive advantage. Examines the importance of distinguishing between short‐lived fads and long‐term trends, sources of satisfaction, capability of being modified, and the lead group for...

Purpose – The purpose of this paper is to demonstrate that exhibitors, by relying on the now‐outdated Schramm model of communication, are wasting effort and at the same time generating worse results from their exhibition activities than might otherwise be the case....