This paper presents a comprehensive statistical report on China’s current apparel retailing environment, including the macro‐ (demographic, economic, political, cultural, technological and natural factors) and micro‐ (sourcing, garment manufacturing, marketing intermediaries and consumers)...

Purpose – The purpose of this study was to obtain an immediate and deeper understanding of apparel import intermediaries' (AII) secrets to success in the hyper‐dynamic US apparel market environment. Design/methodology/approach – Personal in‐depth interviews were conducted with 13 US...

Purpose – The aims of this paper are to establish: a typical women's apparel store environment as a realistic base for measuring the effects of changes; effective environmental stimuli levels; and the effect of repeated exposure on affect. Design/methodology/approach – A schema of typical...

China's economic reform has brought about dramatic changes in the marketing environment. In this paper, several new features of the marketing environment in China are identified by examining the process and results of the reform. The paper concludes that the market has become a dominant factor...

The focus is an examination of the evolution of marketing theory and the role the study of marketing theory plays in the marketing education process. In addition, the question whether the status of marketing theory differs among American marketing academicians and their European colleagues is...

For decades, export performance has generated interest among researchers and public policy makers. However, despite extensive investigations, export marketing is still lacking in theoretically‐grounded conclusions. Attempts to overcome this limitation by presenting a new theory‐based...

As China moves from a command economy to one more directed by customer demands, its enterprises must acquire an entirely new understanding of the purpose of business. The marketing concept appears to offer an approach to management that is dramatically new to China but much needed in its current...

Makes an attempt to compare the consumer market ecosystems of the less developed countries (LDC) and the more developed countries (MDC). Says that a so little research and analysis has been done of LDC markets from the consumers' perspective it is logical to set the stage for comparison using...

Examines various models of retail branch performance. Relates branch success to the various characteristics of its marketing environment. Suggests that these assist decision making not only in planning for new branch development, but also in evaluating the performance of existing branches.