Discusses the phenomena of strategic windows and entrapment. Develops Abell′s (1983) notion of strategic windows in arguing that where an enterprise has overlapping strategic windows it can shift its attention to a different window when one window starts to close. This makes it easier for the...

Purpose – The purpose of this paper is to examine theories of marketing and entrepreneurship and compare these with entrepreneurial marketing practices. Design/methodology/approach – The paper uses a case study to explore the social constructions of narratives. Findings – The paper reveals...

This paper explores and analyses the findings from a survey of UK participants in a trade mission to Moscow, with reference to relevant academic literature. The focus is on their experience of doing business in transition economy (TE) country‐markets (including Russia itself); their...

Purpose – This paper aims to explore consumer perceptions of Internet‐based e‐retailing in a highly concentrated retail market environment. Design/methodology/approach – The present research incorporates market and social factors to examine consumer attitude and behavioral intention to...

The advertising industry in Singapore faces an acutely competitive environment which demands a high level of service from agencies with total quality management (TQM) as the perspective. Mere excellence in creativity with its high focus on product, rather than the market, is no longer...

Suggests six lines to imply that one can find unoccupied territory by looking across the usual boundaries of competition, look across: substitute industries; strategic groups within industries; buyer groups; complementary offerings; the functional/emotional appeal to buyers; and across time....

This publication analyzes the profile of entrepreneurs and how they create high-growth businesses in 13 countries in Latin America, East Asia and southern Europe. It also offers case studies of entrepreneurship development policies and programs in the Americas and Europe. The comparative...

The IDB Group, guided by its Strategy for Microenterprise Development, has made the creation of a sustainable market of services to the sector one of its most important priorities during the past decade. This report presents an overview of the contributions the IDB has made to the...

This document describes the efforts of the Department of Labor of Rio de Janeiro to build a comprehensive institutional framework focused on the promotion of a long run, micro-firm based local economic development model and to create a path to sustainable economic growth, job creation and...