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Departments - Technology update - USING CHAOS TO STIMULATE EMERGING INTERNET BUSINESS - Using a single case example, the authors identify five principles for managing in the chaos...

Freid, Stan; Gellermann, William - In: Planning review : a publ. of The Planning Forum, The … 28 (2000) 4, pp. 40-41

Persistent link: https://www.econbiz.de/10006622699

Beyond Relationship Marketing: ANTICIPATING WHAT CUSTOMERS WANT

Freid, Connie; Freid, Stan - In: Planning review : a publ. of The Planning Forum, The … 23 (1995) 4, pp. 40

Persistent link: https://www.econbiz.de/10006634214

Beyond relationship marketing… Anticipating what customers want

Freid, Connie; Freid, Stan - In: Planning Review 23 (1995) 4, pp. 40-45

These specialists in marketing and customer intelligence challenge Don Peppers' and Martha Rogers' reliance on past customer behavior, as suggested in their recent article “A Marketing Paradigm: Share of Customer, Not Market Share” in the March/April 1995 issue of Planning Review.

Persistent link: https://www.econbiz.de/10014971484