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Purpose – This study aims to investigate creativity‐related determinants of learning in the context of business …, agency creativity, campaign creativity, and perceived performance. The study involved conducting a questionnaire survey in … result of the creative process of the agency and the creativity of the service outcome itself. Client learning from marketing …
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Excellence in innovation requires that organisations have the competencies to react quickly to new market conditions … improvements in products and innovation processes. Today’s companies must continuously adapt, develop and innovate. The principles … paper. The European Business Excellence Model can be applied to innovation management by supplementing four new criterion …
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This article, arguing that a key feature in the success of Japanese companies is their ability to learn rapidly from their experiences, reviews some of the more important contributions to the theory of organisational learning. Additionally the author considers, from a practical point of view,...
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