Purpose This study aims to explore the dynamics involved in the non-medical use of tramadol among manual labourers in Nigeria. Design/methodology/approach Using the phenomenological approach, we conducted in-depth interviews with forty (40) manual labourers (age: 19–36 years). These...

This article is concerned with a specific market niche composed of very small, and small enterprises (SE) providing access to satellite television channels directly to an individual’s home (DTH). It focuses on the role within that niche of a specific segment providing products which are...

The effects of word of mouth (WOM) on the receiver's attitudes and intentions have been studied at length, but the question under which conditions WOM leads to a behavioural outcome (such as a purchase or switching decision) has received less attention. This paper studies the effects of WOM in...

Purpose – The purpose of the paper is to analyse children's impact on innovation decision making empirically. Design/methodology/approach – This paper is a diary study with 14 parents depicting their experiences with regard to the topic of interest over a period of two weeks. Findings –...

Purpose – The democratic political product is complex and untangible. An underlying assumption of a democratic system is the involvement of voters, or consumers, but with contemporary political apathy this aspect is relatively unacknowledged. This paper aims to explore the role of the consumer...

Explores the marketing process of a large food retailer, based on in‐depth interviews with 106 senior managers. Finds that attitudes towards marketing are conflicting, that the role is diffused into different functional areas within the organization, and that buyers are highly influential...

Purpose – This paper aims to examine how conflicting brand preferences between a social group and an individual may lead the individual to hide their consumption. Specifically, the authors examine the conditions under which hiding behaviour is most likely to occur and the impact of...

While HRM has stimulated studies assessing the extent of UK training, there has been little sustained research into trainer roles and influence. Using semi‐structured interviews with trainers in public and private sector organizations, considers the assumptions and tactics that trainers use to...

Purpose – Past research has largely portrayed job choice as a relatively rational and goal‐directed behavior where applicants make decisions contingent on organizational recruitment activities, or evaluations of job and organizational attributes. Research now informs us that job choice...