Ferrer, Mario; Santa, Ricardo; Hyland, Paul W.; … - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 3, pp. 419-440
Purpose – The purpose of this paper is to gain a better understanding of the types of relationships that exist along the supply chain and the capabilities that are needed to manage them effectively. Design/methodology/approach – This is exploratory research as there has been little empirical...