Jung, Young Hoon; Zhu, Zhu; Nguyen, Huy Will - In: Cross Cultural & Strategic Management 28 (2021) 4, pp. 760-790
Purpose: This study examines what motivates firms to go and remain abroad despite uncertain profit potential. In a departure from probing traditional market-seeking, profit-driven motives, the authors explore how domestically driven, sociocultural motivations may shape the foreign market entry...