The vaccine distribution system, being a bio-pharmaceutical cold chain, is a complicated and sensitive system that must be effectively managed and maintained due to its direct impact on public health. However, vaccine supply chains continue to be affected by concerns including vaccine expiry,...

The Agri-Food industry currently faces a range of challenges, from food safety and security, demand, and supply gaps to the maintenance of product quality and issues in product traceability. Smart digital technologies have opened a complete paradigm shift, providing solutions to these...

"The COVID-19 pandemic has disrupted supply chains and corporations must devise and realign their policies and strategies accordingly, to stay competitive in this dynamic situation. This book provides tools to cope with such a scenario and to make appropriate decisions to come out unscathed....

The Indian economy has shown considerable resilience to the global economic crisis by maintaining one of the highest growth rates in the world. The services sector accounted for around 88% of the growth rate in real gross domestic product in 2008-09. To demystify the relatively resilient growth...

Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy -- Digital Marketing Tools and Technologies -- Trends in...