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Application of Service Dominant Logic to the medical device industry

Wells, Robert A.; Gallarza, Martina G.; Andreu, Luisa; … - In: International review on public and non-profit marketing 12 (2015) 3, pp. 207-235

Persistent link: https://www.econbiz.de/10011410775

Evaluating dance consumption through the experiential value approach

Cuadrado, Manuel; Šerić, Maja; Gallarza, Martina G. - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 147-164

Persistent link: https://www.econbiz.de/10011994836

Defining and measuring customer value : some reflections and new perspectives

Gallarza, Martina G.; Sánchez-Fernández, Raquel - In: Journal of creating value 9 (2023) 1, pp. 27-45

Persistent link: https://www.econbiz.de/10014581524

The intra-variable perspective on value research : a personal documented view

Sánchez-Fernández, Raquel; Gallarza, Martina G. - In: Value in marketing : retrospective and perspective stance, (pp. 42-89). 2020

Persistent link: https://www.econbiz.de/10012151122

The inter-variable perspective on consumer value research : a personal documented view

Sánchez-Fernández, Raquel; Gallarza, Martina G. - In: Value in marketing : retrospective and perspective stance, (pp. 90-125). 2020

Persistent link: https://www.econbiz.de/10012151128

The creation and delivery of experiential value in hospitality

Gallarza, Martina G.; Diego-Velasco, Nerea de - In: Tourism planning and destination marketing, (pp. 25-47). 2019

Persistent link: https://www.econbiz.de/10011943272

Replicating consumer value scales : a comparative study of EVS and PERVAL at a cultural heritage site

Gallarza, Martina G.; Maubisson, Laurent; Rivière, Arnaud - In: Journal of business research : JBR 126 (2021), pp. 614-623

Persistent link: https://www.econbiz.de/10012494327

Chapter 2 The Creation and Delivery of Experiential Value in Hospitality

Gallarza, Martina G.; Velasco, Nerea de Diego - In: Tourism planning and destination marketing, (pp. 25-47). 2018

In marketing literature, notions of experience and consumer value have continuously been revisited since early works in the 1980s. This chapter deals with how tourism services are a paradigmatic realm for the analysis and application of the experiential approach by (a) providing evidence of the...

Persistent link: https://www.econbiz.de/10015094393

Active and reactive value dimensions : a dynamic-based perspective in the hotel sector

Gallarza, Martina G.; Sánchez-Fernández, Raquel; … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 7, pp. 1436-1473

Persistent link: https://www.econbiz.de/10013387412

Consumer value of virtual music festivals

Gallarza, Martina G.; Tubillejas-Andrés, Berta; … - In: International journal of consumer studies 47 (2023) 5, pp. 2012-2030

Persistent link: https://www.econbiz.de/10014335665