Il presente lavoro si inserisce all'interno degli studi sul turismo sostenibile e si focalizza sull'analisi della domanda turistica nei Paesi sviluppati. Attraverso precedenti lavori, il gruppo di ricerca ha identificato il framework del "4L Tourism", una forma di turismo che sintetizza le...

<em>Strategies of brand management in Alpine community destinations</em> - The aim of the research is to identify and compare some good practices in the field of brand management strategies for Alpine community destinations, so that they should be oriented not only at making the name of the tourist...

Purpose – Most Alpine destinations are currently in the mature phase of the development life cycle, placing them near the precipice that leads toward a period of irreversible decline. After describing the principal reasons for this phenomenon, the paper aims to set forth a strategic response,...

Upon the changes that have taken place in the tourist sector since the 7 990s, the SMTEs and the destinations where they operate are called to reflect on the opportunity to redefine the strategic and organizational assets that have distinguished them until now in order to respond to new needs...