The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises...

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises...

Purpose The purpose of this paper is to analyse the role of female entrepreneurs in the development of sustainable tourism in marginal rural mountain areas. This role is studied with reference to two focal points: female entrepreneurs’ involvement in the creation and management of...

Purpose – The purpose of this paper is to present an alternative perspective on understanding the coordinating role of destination management organizations. Destination Management Organizations (DMOs) are known to have a coordinating role within a destination. Many qualitative case studies...

Numerous studies in recent months have proposed the use of linguistic instruments to support requirements analysis. There are two main reasons for this: (i) the progress made in natural language processing, (ii) the need to provide the developers of software systems with support in the early...

Il marketing territoriale sostiene la forza competitiva delle destinazioni turistiche facendo leva sulla capacità dei territori di esprimere una strategia condivisa. Nelle destinazioni community-type, la frammentazione dell’offerta rischia di limitare le opportunità strategiche di tale...

Il paper affronta il tema della differenziazione come strumento di competitività delle destinazioni turistiche, perseguita attraverso la differenziazione dell’offerta basata su strategie per la sostenibilità. Il paper presenta i risultati di una ricerca volta ad analizzare motivazioni e...