The restaurant industry is dealing with diversity in terms of its workforce, international customers and multinational business operations. Acknowledging diversity through multicultural training is beginning to appear in some restaurant companies. This study investigates how franchised...

The overbuilding in the lodging industry, the current economic recession, the Gulf War and the collapse of the real estate market collectively brought forth a major economic impact on the US lodging industry in recent years. Examines the current state of the US lodging industry and discusses...

Recreational travel is a psychological experience. Therefore, recreational travel involves an individual traveler's subjective perception of an actual or imagined activity in which he or she participates at a given time. In order to serve effectively recreation travelers at their destinations,...

Using the evaluative congruity theory framework, this article examines the role of destination images in tourism as related to an individual tourist's satisfaction/dissatisfaction with a destination area. Through an empirical study of visitors to a multi‐faceted destination area in Virginia,...