Narrow search
Showing 51 - 60 of 4,685
Cover Image
Electronic word-of-mouth and the brand image : exploring the moderating role of involvement through a consumer expectations lens
Krishnamurthy, Anup; Kumar, S. Ramesh - In: Journal of retailing and consumer services 43 (2018), pp. 149-156
Persistent link: https://www.econbiz.de/10011883187
Cover Image
Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav; Maheswarappa, Satish Sasalu; Maity, Moutusy - In: Journal of business research : JBR 86 (2018), pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
Cover Image
Role of gender differences on individuals' responses to electronic word-of-mouth in social interactions
Sun, Jonghak; Song, Seokwoo; House, Deanna; Kwon, Mintaek - In: Applied economics 51 (2019) 28, pp. 3001-3014
Persistent link: https://www.econbiz.de/10012196776
Cover Image
Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan; Lien, Che-Hui; Cao, Yang - In: International journal of advertising : the review of … 38 (2019) 1, pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
Cover Image
A computer-based approach for analyzing consumer demands in electronic word-of-mouth
Lin, Chung-Yi; Liaw, Shu-Yi; Chen, Chao-Chun; Pai, Mao-Yuan - In: Electronic markets : the international journal on … 27 (2017) 3, pp. 225-242
Persistent link: https://www.econbiz.de/10011751433
Cover Image
The impact of electronic word-of-mouth on online impulse buying behavior : the moderating role of big 5 personality traits
Husnain, Mudassir; Qureshi, Imran; Fatima, Tasneem; … - In: Inventi impact: retailing & consumer services (2017) 2, pp. 68-76
Persistent link: https://www.econbiz.de/10011752827
Cover Image
Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
Cover Image
The influence of eWOM on intentions for booking luxury hotels by Generation Y
Lee, Harold; Min, Jihye; Yuan, Jessica - In: Journal of vacation marketing 27 (2021) 3, pp. 237-251
Persistent link: https://www.econbiz.de/10012593246
Cover Image
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele; Raguseo, Elisabetta; Vitari, Claudio - In: Journal of travel research : a quarterly publication of … 60 (2021) 4, pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Cover Image
On the performance of blockchain-based token offerings
Risius, Marten; Breidbach, Christoph F.; Chanson, Mathieu; … - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014327181