Surveys a region which is fast‐growing, interesting and diverse from a marketing viewpoint. Warns of pitfalls in Latin … various Latin American countries. Discusses the influences on youth attitudes, beliefs and behaviour: identity and groups, the …

. Investigates the marketing attitudes and approaches of Bulgarian companies using a mailed questionnaire based on a set of …: the first, where marketing is virtually on‐existent; the second and largest cluster, where companies are primarily … production oriented; the third, where companies are primarily sales oriented; and the fourth, where there is full marketing …

Describes the contrast between the state of marketing in Romania before and after the fall of communism. Specifically … evaluates the changes in the marketing mix components from 1989 to 1993. Presents details of a survey in Bucharest examining how …. Gives recommendations for marketing in Romania in the future.  …

Defines in‐school or marketing as the development of marketing activities towards schoolchildren, and reports research … on the attitudes to it of some Belgian school directors. Reviews previous literature on the effectiveness of marketing to … children, and the advantages and disadvantages of in‐school marketing; activities included sponsoring, lectures, vending …

The purchasing power of youth is considerable; they are the market of the future. , the young generation is the most … problem than smoking or alcoholism. The greatest problem is that youth underestimates the cost and risk of consumption of …

overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …