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Horses for courses: Stewarding brands across borders in times of rapid change
Caller, Linda; Byfield, Sheila - In: Journal of the Market Research Society : JMRS 39 (1997) 4, pp. 589-602
Persistent link: https://www.econbiz.de/10006701971
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The media business - MEDIA - How will we cope with tine media future? Consumers are taking control of their media, forcing advertisers to involve and engage them -- And needing new...
Byfield, Sheila - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 4, pp. 20-23
Persistent link: https://www.econbiz.de/10006752756
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MEDIA CREATIVITY - Three dimensions for better communications planning - How a range of research, imaginatively combined and interpreted, can deliver an effective ad campaign no cr...
Byfield, Sheila - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 5, pp. 17-19
Persistent link: https://www.econbiz.de/10006767554