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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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BRAND MANAGEMENT Global-local balance Global brands must account for local tastes and would benefit from adopting the work of influential sociologist Geert Hofstede.
Lauffer, Robin
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 36-38
Persistent link: https://www.econbiz.de/10008744687
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