Services of the Television Bureau of Canada, and the CBC Advertising Standards, while self‐regulatory codes include the … relating to advertising to Canadian children. Lists the former as the Broadcast Code of Advertising to Children, the Telecaster … Canadian Code of Advertising Standards and the Code of Ethics and Standards of Practice of the Canadian Marketing Association …

Interviews Jeremy Preston, Director of the Food Advertising Unit in the UK, on the crucial issues of child obesity and … health; the FAU was set up in 1995 under the auspices of the Advertising Association. Explains the work of the FAU in acting … as a centre for information, communication and research in the field of food advertising, especially in regard to …

, media use, interests and activities, while advertising was examined in relation to consumer socialisation. Outlines the … the families’ everyday lives, with television the most important medium; brand awareness exists at an early age; gender … advertising; and children are about 12 years old before they understand the purpose of advertising, although they realise the …

Examines the stringent existing regulations on advertising and marketing to children under 16 (or 18 in the case of … alcohol); these safeguards are nevertheless under scrutiny because of growing concern in the UK and Europe. Outlines the three … sets of codes of conduct applying to broadcast and print media, covering television, radio, and non …

Outlines some of the ways in which advertising to children differs from advertising to other groups: no other market is … so fragmented and rapidly changing, involves advertising to users who rarely purchase and purchasers who rarely use, or … significance to advertisers: fragmentation of the children’s market reflects the precise age bands for toys and games; since …

Marketing (CSM). Criticises the approach and methodology of the CSM report as being biased against advertising: for example, it … ignores research which shows that advertising of alcohol has negligible effect on overall alcohol consumption, it uses loaded … explain why obesity is increasing when advertising on food brands is falling. Concludes that the taxpayer’s money is being …

Reports research by ChildWise into how children approach the advertising they encounter; this is the first fully … interactive generation, who can process information with ease. Explores their familiarity with the role of advertising in their … lives, whether they can recognise advertising messages when they see them, where they find advertising (typically on TV …

specific regulations prohibiting television advertising to children, the prohibition on direct marketing to children …Outlines the long tradition of legislation in Sweden relating to advertising to children; this is embodied in the … Marketing Practices Act, which covers all media and target audiences. Lists the general principles involved: advertising must …

views: from Rachel Carey, Associate Director of NOP World, and Brinsley Dresden, Head of Advertising Law at Lewis Silkin.  …