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Tufte, Birgitte - In: Young Consumers 5 (2004) 1, pp. 69-76

the families’ everyday lives, with television the most important medium; brand awareness exists at an early age; gender …

Persistent link: https://www.econbiz.de/10015044050

The growing consumer

Young, Brian - In: Young Consumers 6 (2005) 1, pp. 22-29

Looks at how children’s awareness of self and the world around them grows during their childhood, examining children’s limitations and capabilities from age six to adulthood. Outlines two opposing research approaches to child development, one biologically determinate and deriving from...

Persistent link: https://www.econbiz.de/10015044116

Effects of television advertising on children in the Middle East

Nassar, Mohamed A.; Al Zien, Abdulaziz - In: Education, Business and Society: Contemporary Middle … 5 (2012) 4, pp. 267-280

television commercials on children in the Middle East. Design/methodology/approach – The extant literature on issues relating to … the effects of television advertising on children was critically reviewed. Data were collected by conducting a series of … of advertisement affect children negatively, the effects of television commercials are particularly noticeable. Practical …

Persistent link: https://www.econbiz.de/10014714824

“Now it's up to you!” Children consuming commercial television

Tingstad, Vebjørg - In: Society and Business Review 2 (2007) 1, pp. 15-36

Purpose – This paper seeks to report from a qualitative study of the global television concept Pop Idol with the aim of … paper discusses how young consumers distinguish between two “regimes of truth” in the television concept: first the creation …

Persistent link: https://www.econbiz.de/10015007138

Children’s television programming

Cohen, Michael; Guciardo, Sara; Schneider, Joel - In: Young Consumers 3 (2002) 4, pp. 3-13

historical background to television research, and the development by Sesame Workshop and ARC of New Kid City, a prototype media …

Persistent link: https://www.econbiz.de/10015043998

Playtime all the time: CBeebies, a case study

Eryl‐Jones, Lyn - In: Young Consumers 4 (2003) 4, pp. 3-9

; it comprises a dedicated preschool television channel, programming blocks on BBC ONE and BBC TWO, a website, and …

Persistent link: https://www.econbiz.de/10015044034

Interactive TV: controlling the remote

Bond, Caroline - In: Young Consumers 4 (2003) 4, pp. 39-45

to interactive digital television. Outlines the basis for the research, including the attempt to identify the physical …

Persistent link: https://www.econbiz.de/10015044039

Understanding children’s responses to TV

Caret, Nicki - In: Young Consumers 5 (2004) 2, pp. 51-59

Reports research by Sherbert Research on how children view the TV and how it fits into their lives, especially the differences between multichannel and terrestrial‐only homes, and the impact of scheduling and of the electronic viewing guide (EVG) on viewing. Describes the research methodology,...

Persistent link: https://www.econbiz.de/10015044058

Action Man final combat

d’Amato, Sam - In: Young Consumers 5 (2004) 4, pp. 31-38

Reports a case study of the award‐winning Action Man Final Combat campaign for Christmas 2003; the 36‐year old Action Man toy is the flagship brand of Hasbro, but was in decline and lacked “talkability”. Shows how the TV campaign used an interactive vote campaign which allowed children to...

Persistent link: https://www.econbiz.de/10015044072

Toy commercials across Europe

de Iulio, Simona; Jarrin, Zouha - In: Young Consumers 5 (2004) 4, pp. 39-45

Compares toy commercials in France, Germany and Italy in relation to globalisation, which is claimed to produce a uniform consumer culture. Investigates the roles performed by different territories (international, national, regional and local) in advertising directed at children of these...

Persistent link: https://www.econbiz.de/10015044073