Advertising Research Foundation’s Living Standards Measure studies which aim to estimate the size of the youth market; they are a … heterogeneous and media‐rich segment. Outlines the regulatory environment: there is a mix of legal regulation and sophisticated self‐regulation … based on the Code of Advertising Practice of the Advertising Standards Authority of South Africa. Concludes that marketers …

Discusses the ethics of marketing to children and the concept of social responsibility, in particular the question of … what counts as responsible advertising in a society where consumption is essential to the capitalist system and children … are socialised into consumers. Shows how advertising helps children learn the tools of social interaction and the social …

advertising strategies falls into: good products are ones that are good for young people, although the company’s marketing methods …

advertising, the generality of pester power, and the effectiveness of self‐regulation.  … regulations protecting children, issues in self‐regulation, examples of good practice, and critically examines the defences used …

Discusses how the regulation of advertising to children in the USA is moving from a self‐regulated system to one … exploitation of children online. Outlines the work of the Children’s Advertising Review Unit (CARU), which has set down self …‐regulatory principles, and evaluates material for its compliance with these. Describes the self‐regulation system for specific media …

Outlines the framework of regulation of advertising in Australia; that affecting children has developed as part of the … Association of National Advertisers’ ethics code, commercial radio codes of practice and guidelines, the commercial television …

CONAR, the National Counsel [sic] of Advertising Self‐Regulation, which was set up by media associations in the 1980s and …Outlines the legislative structure surrounding advertising to children in Brazil, which is aimed at protecting children … advertising prohibited: simulated, misleading and abusive, plus product placement. Concludes with provisions for participation of …

Canadian Code of Advertising Standards and the Code of Ethics and Standards of Practice of the Canadian Marketing Association … relating to advertising to Canadian children. Lists the former as the Broadcast Code of Advertising to Children, the Telecaster … Services of the Television Bureau of Canada, and the CBC Advertising Standards, while self‐regulatory codes include the …

Examines the stringent existing regulations on advertising and marketing to children under 16 (or 18 in the case of … the advertising of medicines, weight control or slimming products, distance selling, and lotteries, pools and bingo; the …

Outlines some of the ways in which advertising to children differs from advertising to other groups: no other market is … so fragmented and rapidly changing, involves advertising to users who rarely purchase and purchasers who rarely use, or … the adults who make the purchasing decisions; regulatory controls on advertising in the UK are far more restrictive than …