Purpose – This paper aims to consider the increased commercialisation of motherhood and particularly the consumer practices of women as they prepare for the birth of their first child. The commercial world appears omnipresent in the lives of new mothers in Western societies....

Purpose – This article is a theoretical investigation about the babyfied dog and the troubled relationship between dogs and parenting in contemporary consumerist culture. Design/methodology/approach – In the frame of the special theme issue, the focus of the article is on theorising...

Purpose – As becoming a mother becomes increasingly embedded in the marketplace, this paper explores how a group of low-income pregnant and newly parenting young mothers engaged with expansive markets for the new mother and baby. Design/methodology/approach – This paper draws on an extended...

Purpose – This paper aims to examine, through a focus on the practice of child caring, how three qualities of childhood preciousness, vulnerability and unpredictability, are nurtured by being brought together as rationales for product re-design, innovation and diversification. The new parent...

Purpose: The purpose of this study was to examine the effect of an office move (and associated changes in settings, protocols and autonomy) on changes in privacy fit, privacy-related coping appraisal as well as changes in satisfaction and fatigue. The study builds on Altman’s (1975) privacy...