Rigdon, Mary; Ishii, Keiko; Watabe, Motoki; Kitayama, … - In: Journal of Economic Psychology 30 (2009) 3, pp. 358-367
Giving to others is individually costly, yet generates benefits to the recipient. Such altruistic behavior has been well documented in experimental games between unrelated, anonymous individuals. Matters of social distance between giver and receiver, or between giver and a potential bystander,...