Purpose: Previous literature dealing with sustainable marketing in a B2B context is mostly limited to spot measures on an environmental, economic or social layer. Thus, the purpose of this paper is to exemplify how seaports as powerful economic business networks can facilitate multi-layered...

France undertook a large port reform in 2008, which came into force in 2010-2011. It mostly applies a landlord port model to major French seaports, with the prediction that doing so will restore competiveness. This article presents the 2008 port reform, discusses why it was needed, notably with...