Purpose – The purpose of this paper is to study the role that a relational variable (trust) and three personal variables (impulsiveness, involvement and innovativeness), may play as antecedents of satisfaction of mobile shoppers. Design/methodology/approach – Quantitative information was...

Trust is very important in running businesses on the Internet. It plays a significant role in the actions a consumer undertakes in the online purchase process. An online store will never reach the desired level of sales until it gains the trust of its consumers. Building confidence is the key of...

Electronic reputation mechanisms aim at signaling the quality of traders and at hampering misbehavior. When a buyer rates a seller, the main aspect to keep into account should be the consistency between the good’s advertised characteristics and the actual good itself. On the other hand, the...

This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...

El comercio electrónico adolece de una importante sensación de desconfianza por parte de sus usuarios. Tal impresión se debe, en gran medida, a la deficiente seguridad que en tal medio existe. Sin embargo, para hacer frente a tal inconveniente, se han ideado los denominados códigos de...

The Internet has caused a revolution in trading. Especially cheap items are now easy to buy and sell on the Internet. As a consequence, sellers nowadays offer a wide range of products on the web, creating an abundance of choice for consumers. Consumers have the opportunity to browse on different...