Yao, Shuang; Song, Yan; Yu, Yanna; Guo, Benhai - In: Journal of Business & Industrial Marketing 36 (2020) 1, pp. 86-96
Purpose: Green technology adoption (GTA) in small and micro enterprises (SMEs) is a complex multi-attribute group decision-making issue. Conflicts of opinions can hamper the achievement of group coherence. The purpose of this paper is to solve the conflict decision-making problem in SMEs....
