Sreenivasan, Aswathy; Suresh, M. - In: Journal of Global Operations and Strategic Sourcing 15 (2021) 2, pp. 151-171
Purpose: Startups across all sectors are affected by the COVID-19 pandemic and are facing a formidable challenge in terms of marketing and operations. Most of the startups have experienced a downturn in demand and supply due to COVID-19 led disturbances in sourcing networks. This paper aims to...