Palalic, Ramo; Ramadani, Veland; Mariam Gilani, Syedda; … - In: Management Decision 59 (2020) 6, pp. 1249-1270
Purpose: This paper aims to investigate the impacts of social media on the Pakistani consumers' buying behavior, which could be reflected in either complex buying, variety seeking, dissonance reducing or habitual buying. Entrepreneurs need to know how their loyal and prospective customers feel,...