Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

The prosumer concept has become increasingly relevant in the current economy, necessitating the development of resilient and adaptive business models. Given the lack of a systematic framework for evaluating prosumers, the present study aimed to develop a framework of reference for assessing the...

Developing medical device innovations is a lengthy and costly endeavor, so engaging the right participants early in the process is crucial. While much of the existing literature focuses on procedural aspects of innovation, the human factors that influence success are often overlooked. The Lead...

Since COVID-19, there has been an increase in the utilization of food banks owing to a number of factors, including a reduction in household income due to job losses and an increase in the cost of living, which has affected people on low incomes. In this paper, we explain how people that are in...

Coopetition, the strategic blend of competition and collaboration, has emerged as a critical strategy for firms navigating today's interconnected and resource-constrained global economy. While coopetition networks offer substantial benefits, such as fostering innovation, market expansion, and...

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization,...

Most social media users have encountered harassment online, but there is scarce evidence of how this type of toxic content impacts engagement. In a pre-registered browser extension field experiment, we randomly hid toxic content for six weeks on Facebook, Twitter, and YouTube. Lowering exposure...

A paradox arises in platform-based open innovation, wherein digital Multi-Sided Platform (MSP) firms with little initial co-creation ability can successfully adopt an open innovation strategy that typically requires a high level of co-creation capacity. This study aims to fill this gap by...

This article aims to investigate the efect of customer empowerment on their engagement on sharing platform in the retailing sector via the mediating role of service innovation and customer trust. This study utilized a quantitative design emphasizing mature theory research. The research sample...

Through empirical investigations into university spin-ofs (USOs), we discovered innovativeness benefts derived from maintaining both academia and business partners at a distance. Distance should not be misconstrued as isolation; rather, it emphasises specifc attributes where partners are...