A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Marko Sarstedt, Erik Mooi
| Year of publication: |
[2019] ; Third edition
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|---|---|
| Authors: | Sarstedt, Marko ; Mooi, Erik |
| Institutions: | Springer-Verlag GmbH (publisher) |
| Publisher: |
Berlin : Springer |
| Subject: | Marktforschung | Market research | Statistische Methode | Statistical method | Statistik | SPSS |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | xv, 396 Seiten Illustrationen, Diagramme 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben. - Index Auf dem Umschlag: Multimedia |
| ISBN: | 978-3-662-56706-7 ; 978-3-662-58592-4 ; 978-3-662-56707-4 |
| Other identifiers: | 10.1007/978-3-662-56707-4 [DOI] |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011806651