Absatzbezogene Strategien der Internationalisierung des Lebensmittel-Discountmarkts bei Aldi und Lidl im Vergleich
Year of publication: |
2008
|
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Authors: | Turban, Manfred ; Wolf, Julia |
Publisher: |
Düsseldorf |
Subject: | Handelsforschung | Retail research | Discounter | Discounters | Internationaler Markteintritt | International market entry | Marktanteil | Market share |
Extent: | Online-Ressource (PDF-Datei: 42 S., 449 KB) |
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Series: | Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf. - Düsseldorf : [Verlag nicht ermittelbar], ISSN 1866-2722, ZDB-ID 2425661-4. - Vol. 3 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
Language: | German |
Notes: | Systemvoraussetzungen: Acrobat reader |
Other identifiers: | hdl:10419/30795 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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