Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel?
Year of publication: |
2008
|
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Authors: | Haas, Alexander ; Kenning, Peter |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 30.2008, 4, p. 193-204
|
Subject: | Handelsforschung | Retail research | Informationsökonomik | Economics of information | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Entscheidung unter Unsicherheit | Decision under uncertainty |
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