Consumer response to sponsorship leveraged packaging (SLP) - a FMCG Context
Year of publication: |
2007-12-02
|
---|---|
Authors: | Woodside, Frances |
Other Persons: | Thyne, Maree (contributor) ; Deans, Kenneth R. (contributor) ; Gnoth, Juergen (contributor) |
Publisher: |
University of Otago, School of Business |
Subject: | Social Sciences | Humanities and Arts - General | Commerce | Management | Tourism and Services |
-
Ratten, Vanessa, (2007)
-
Foster’s Lager: From Local Beer to Global Icon
White, Leanne, (2009)
-
Forecasting China's monthly inbound travel demand
Kulendran, Nada, (2002)
- More ...
-
Analysing brand status' impact on brand value
Miller, Karen, (2007)
-
Woodside, Frances M., (2007)
-
Mapping search engine marketing
Lee, Geoffrey, (2007)
- More ...