Consumer trust in social network sites in Vietnam: PLS-SEM-ANN analysis
Year of publication: |
2023
|
---|---|
Authors: | Phan, Tien-Thao Cong ; Dang, Tri-Quan ; Nguyen, Luan-Thanh |
Publisher: |
Ho Chi Minh City, Vietnam : Finance Publishing House |
Subject: | m-commerce | Willingness to buy | TRA | Artificial neural network |
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