Corporate social responsibility, advertising intensity, and performance : the importance of national philanthropic environments
Year of publication: |
2024
|
---|---|
Authors: | Semenov, Alexey V. ; Randrianasolo, Arilova A. |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 2, p. 99-118
|
Subject: | advertising intensity | CSR | institutional theory | national philanthropic environment | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Wohltätigkeit | Charity | Institutionenökonomik | Institutional economics |
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