Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Year of publication: |
2023
|
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Authors: | Mittal, Vikas ; Han, Kyuhong ; Frennea, Carly ; Blut, Markus ; Shaik, Muzeeb ; Bosukonda, Narendra ; Sridhar, Shrihari |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 2, p. 171-187
|
Subject: | Customer satisfaction | Financial performance | Meta-analysis | Retention | Word of mouth | Unternehmenserfolg | Firm performance | Kundenzufriedenheit | Meta-Analyse | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
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