Does "born digital" mean "being global" in characterizing millennial consumers in a less developed country context? : an empirical study in Myanmar
Year of publication: |
2023
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Authors: | Han, Jeong Hugh |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 195.2023, p. 1-16
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Subject: | Cosmopolitanism | Digital native | Ethnocentrism | Global consumption convergence | Least developed country | Less developed country | Millennial | PLS-SEM | Entwicklungsländer | Developing countries | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Myanmar | Vierte Welt | Least developed countries | Altersgruppe | Age group |
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