Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation
Year of publication: |
2012
|
---|---|
Authors: | Hasan, Syed Akif ; Subhani, Muhammad Imtiaz ; Osman, Ms. Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Expertise | Experience | Impartiality | Affinity | Track Record of recommender |
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