Entrepreneurial creativity in a virtual world

Denise Tsang

1. Entrepreneurial creativity and coordination of new products -- 2. The Process of entrepreneurial creativity -- 3. New ideas and talents -- 4. Culture, structure and network -- 5. Outsourcing creativity -- 6. The marketing of fun -- 7. Conclusion.

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Year of publication:	2015
Authors:	Tsang, Denise
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Entrepreneurship \| Entrepreneurship approach \| Kreativität \| Creativity \| Virtuelle Realität \| Virtual reality \| Unternehmerverhalten

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Extent:	1 Online-Ressource (x, 173 pages)
Series:	Edward Elgar E-Book Archive
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-84980-817-0 ; 978-1-84980-816-3
Other identifiers:	10.4337/9781849808170 [DOI]
Classification:	Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011851827