Immersive Technology and Experiences : Implications for Business and Society

edited by Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda

1. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environmen -- 2. Managing Professional Identities in the world of Immersive Technology: A study of healthcare professionals -- 3. I am confused: Coping with customer confusion in metaverse shopping -- 4. Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India -- 5. Limited Edition Products: A literature review and future research agenda -- 6. Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI) -- 7. Dealing with AI-Is it a pleasure or pain? -- 8. Clustering the Indian Teens to Study their Psycho-Orientation to Measure Satisfaction and Attachment towards Online Food Application -- 9. Using Natural Language Processing (NLP) to draw insights from feedbacks/reviews.

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Year of publication:	2024
Other Persons:	Heggde, Githa (ed.) ; Patra, Santosh Kumar (ed.) ; Panda, Rasananda (ed.)
Institutions:	International Communication Management Conference <10., 2024, Ahmedabad>
Publisher:	2024.: Singapore : Springer Nature Singapore 2024.: Singapore : Imprint: Palgrave Macmillan
Subject:	Immersive Technology \| Immersive Customer Experience \| Virtual Reality \| Augmented Reality \| Mixed Reality \| Hegemonization of Data \| Challenges in Regulating Technology

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Extent:	1 Online-Ressource (XXX, 277 p. 23 illus., 10 illus. in color.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
Notes:	"Editors express their sincere gratitude to all of the scholars, researchers, and contributors whose priceless contributions helped to form this edited collection, which was presented at the 10th edition of MICA’s International Communication Management Conference (ICMC 2024) on Immersive Technology and Experiences: Implications for Business and Society" - Seite xi
ISBN:	978-981-99-8834-1 ; 978-981-99-8833-4 ; 978-981-99-8835-8 ; 978-981-99-8836-5
Other identifiers:	10.1007/978-981-99-8834-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014443988