Improving business models through augmented reality applications : evidence from history, theory, and practice
Year of publication: |
2022
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Authors: | Leone, Daniele ; Pietronudo, Maria Cristina ; Dezi, Luca |
Published in: |
International journal of quality and innovation : IJQI. - [Erscheinungsort nicht ermittelbar] : Springer, ISSN 1756-6983, ZDB-ID 2521836-0. - Vol. 6.2022, 1, p. 28-42
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Subject: | augmented reality | virtual reality | business models | technology | innovation | Geschäftsmodell | Business model | Virtuelle Realität | Virtual reality | Innovation | Westliche Staaten | Western countries |
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