Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Year of publication: |
2023
|
---|---|
Authors: | Wang, Kai-Yu ; Ashraf, Abdul R. ; Thongpapanl, Narongsak ; Nguyen, Oanh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-18
|
Subject: | Continuance intention | Customer-to-customer relationship | Extraversion | Shared social experience | Social augmented reality | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Experiment | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing |
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