Marketing in the metaverse : conceptual understanding, framework, and research agenda
Year of publication: |
2023
|
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Authors: | Barrera, Kevin Giang ; Shah, Denish |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 155.2023, 1, p. 1-
|
Subject: | Metaverse | Extended reality | Virtual environments | Human-computer interaction | Customer experience | Experiential marketing | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Social Web | Social web | Marketingmanagement | Marketing management | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
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