Media management : strategy, business models and case studies
Bernd W. Wirtz
| Alternative title: | Media and internet management |
|---|---|
| Year of publication: |
[2020] ; Second edition
|
| Authors: | Wirtz, Bernd W. |
| Publisher: |
Cham : Springer |
| Subject: | Medienmanagement | Media management | Geschäftsmodell | Business model | Medienökonomik | Media economics | Mediensektor | Media industries | Management | Internet | Multimedia | Theorie | Theory | Medienwirtschaft |
| Description of contents: |
Aus dem Vorwort: The contents of this textbook are bades on the German textbook "Medien- und Internetmanagement", which was first published by Springer Gabler in 2000 and is now in tenth edition.
Table of Contents [swbplus.bsz-bw.de]
; Description [swbplus.bsz-bw.de]
|
| Extent: | xii, 315 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 307-315 |
| ISBN: | 978-3-030-47912-1 ; 978-3-030-47915-2 ; 978-3-030-47913-8 |
| Other identifiers: | 10.1007/978-3-030-47913-8 [DOI] |
| Classification: | Betriebswirtschaft: Sonstiges ; Unternehmensführung ; Pressewesen ; Rundfunk allgemein ; Neue elektronische Medien ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250280