Multinational Management : A Casebook on Asia’s Global Market Leaders
Year of publication: |
2016 ; 1st ed. 2016
|
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Other Persons: | Segers, Rien T. (ed.) |
Publisher: |
Cham : Springer |
Subject: | Multinationales Unternehmen | Transnational corporation | Marktführer | Market leader | Internationaler Markteintritt | International market entry | Erfolgsfaktor | Success factor | Asien | Asia | China | Indien | Japan | Südkorea | Vietnam | Marktzugang | Westliche Welt | Unternehmenskultur |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XIV, 363 p. 93 illus., 8 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-23012-2 ; 978-3-319-23011-5 |
Other identifiers: | 10.1007/978-3-319-23012-2 [DOI] |
Classification: | Unternehmensführung |
Source: | ECONIS - Online Catalogue of the ZBW |
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