Personal taste and family face : luxury consumption in Confucian and Western societies
Year of publication: |
2010
|
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Authors: | Wong, Nancy Y. ; Ahuvia, Aaron C. |
Published in: |
Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 291-308
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Subject: | Luxusgüter | Luxury goods | Konfuzianismus | Confucianism | Konsumentenverhalten | Consumer behaviour | Westliche Staaten | Western countries | Privater Konsum | Private consumption |
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