Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Year of publication: |
2016
|
---|---|
Other Persons: | Gitlow, Howard S. (ed.) ; Wheatley, Edward W. (ed.) |
Publisher: |
Cham : Springer |
Subject: | Marketingtheorie | Marketing theory | Marketing |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XVI, 401 p. 34 illus, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-16934-7 ; 978-3-319-16933-0 |
Other identifiers: | 10.1007/978-3-319-16934-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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