Proposing a sales performance motivational framework for B2B sellers in services firms
Year of publication: |
2024
|
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Authors: | Rodríguez, Rocío ; Roberts-Lombard, Mornay ; Høgevold, Nils M. ; Svensson, Göran |
Published in: |
European Research on Management and Business Economics (ERMBE). - ISSN 2444-8834. - Vol. 30.2024, 1, p. 1-14
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Cognitive choice | Goal orientation | Intrinsic motivation | Outcome productivity |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2023.100235 [DOI] 1886840555 [GVK] |
Classification: | M2 - Business Economics ; M3 - Marketing and Advertising |
Source: |
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Proposing a sales performance motivational framework for B2B sellers in services firms
Rodríguez, Rocío, (2024)
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Proposing a sales performance motivational framework for B2B sellers in services firms
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