Reappraising the roles of review valence and conflict in online relationships
Year of publication: |
2023
|
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Authors: | Liu, Ran ; Ford, John B. ; Zhang, Weiyong ; Bonnici, Joseph |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-12
|
Subject: | E-commerce | electronic word-of-mouth (eWOM) | Online relationships | Product reviews | Relationship marketing | Review valence | Virales Marketing | Viral marketing | Beziehungsmarketing | Electronic Commerce | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing | Social Web | Social web | Internet | Konsumentenverhalten | Consumer behaviour |
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