Strategies for designing and growing business-to-business platforms a study of six cases across industrial sectors in Germany
Year of publication: |
2024
|
---|---|
Authors: | Meier, Philip ; Friederici, Nicolas ; Krell-Sun, Tina ; Trabucchi, Daniel |
Published in: |
Research-technology management. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 67.2024, 2, p. 44-56
|
Subject: | B2B platforms | Network effects | Platform strategy | X2C platforms | Netzwerkökonomik | Network economics | Deutschland | Germany | Digitale Plattform | Digital platform | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Fertigungsprogramm | Master production schedule | Industrie | Manufacturing industries |
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