Suspicion of online product reviews as fake : cues and consequences
Year of publication: |
2023
|
---|---|
Authors: | Harrison-Walker, L. Jean ; Jiang, Ying |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-17
|
Subject: | Online Reviews | Fake Reviews | Suspicion | Online Product Reviews | Credibility | Authenticity | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Glaubwürdigkeit | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Internet | Produkttest | Product testing |
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